About Us
Digital Media Centre

Digital Media Centre


Our ambition and intention is to begin to ‘digitise’ the Stationers’ Crown Woods Academy curriculum over the next year.

The Digital Media Centre (DMC) is just one aspect of our ambition to fully ‘digitise’ the Academy, but it is a key development in that it makes a statement of our intent and provides a focus of our work particularly in KS4 and KS5.

The DMC will be located on the ground floor of William Morris, on the left as you enter the building. It will include a Digital Learning Lab room and a Creative Suite.

The purpose of the Digital Learning Lab

User group: KS3 students

  • To upskill KS3 students on digital media technology.
  • To develop digital citizenship attributes
  • To develop opportunities for cross-curricular learning
  • To prepare students for the world of study and work in the digital media industry
  • To increase the participation of students in the suite of digital media subjects at KS4, 5 and beyond
  • To create a supply chain of creative individuals for careers in Stationer-related industries

The purpose of the Creative Suite – An industry standard creative suite

User group: KS4/5 students

  • To provide students with a safe and exciting learning environment in which to develop their independent skills
  • To allow students to apply their digital citizenship attributes through the mentoring of peers and younger students
  • To give students exposure to the real world of printed publications and online media within an industry standard facility

Digital Schools

Advancements in digital technology are changing the way we live, work and communicate, and as today’s digital pioneers young people are at the forefront of this change. By being able to communicate instantly through social media, and by having 24/7 access to the internet in their pockets, students are demanding new technology rich approaches to learning that are more engaging, efficient and akin to their 21st Century behaviours.

Within a LAT digital school students and teachers become co-constructors of digital pedagogy. By working together they find and develop new approaches to learning by blending both traditional and digital pedagogies together. This enables them to create their own bespoke approach to learning dependent on need within our own LAT digital learning framework.

Being a LAT digital school means you are able to collaborate with other professionals and have access to high quality specialist training on all four elements of the digital learning framework. The digital school not only embraces technology for learning but also for the facilitation of operational and organisational activities. The digital school is a paperless school and all communication and information sharing takes place via email or on the school website. A bespoke app for sharing key information with both students and parents will ensure communication and collaboration between school and home is both easy and convenient. This will put information such as students’ timetables, homework and progress at their fingertips.

Digital Curriculum

Within a LAT digital school, our curriculum is constructed to promote collaborative, cross-curricular and phase learning whenever and wherever possible. Learning opportunities reflect professional business approaches with ‘real life’ projects, delivered through project-based learning; giving students valuable insight into working for a client, as part of a team and to deadlines.

The close involvement of employers and the extensive range of contacts provided by the Stationers are central to the mission of a LAT digital school. Employer involvement takes one or more of the following forms:

  • Work experience
  • Apprenticeship work placements for Post 16 students
  • Enrichment Programme with employers leading sessions
  • Conferences with employers as outside speakers
  • Mentoring of students by industry volunteers
  • Educational visits to related vocational settings
  • Secondments for staff in both directions
  • Training for staff to remain fully up-to-date with industry standards and expectations

The role of universities is also central to the work of a LAT digital school to ensure effective progression pathways and to raise aspirations about achievement. Leigh Academies Trust already has very close links with The University of Greenwich and The University of Kent, as sponsors of its existing academies. Close ties with these high quality and leading-edge higher education providers – including new partners in Ravensbourne – bring about the following benefits in the interests of the Academy’s students:

  • Access to high quality, university-based facilities, resources, ethos and teaching expertise
  • Development of foundation degree modules related to the specialist area of ‘Content and Communications’ that could ultimately be delivered in school
  • Staff training
  • Access to guest lecturers and a pool of ‘sessional’ expertise
  • Student exchanges, including overseas programmes
  • Involvement in ‘research user groups’ so that students understood what constitutes real-life research and collaboration
  • Research projects which were validated by a university
  • Creation of a ‘digital classroom’ to explore the ever-changing nature of technology
  • Involvement of ‘ambassador’ programmes to stimulate interest in students for higher level study at university

Within a LAT digital school, our curriculum is constructed to promote collaborative, cross-curricular and phase learning whenever and wherever possible. Learning opportunities reflect professional business approaches with ‘real life’ projects, delivered through project- based learning; giving students valuable insight into working for a client, as part of a team and to deadlines.

With the rapid growth of both the creative and high tech industries there is increased demand for highly trained professionals in these areas and at LAT we aspire to develop tomorrow’s digital leaders and entrepreneurs. To ensure our students are equipped with the skills needed to achieve this we ensure all students from Key Stage 3-5 have allocated curriculum time to acquire, develop and secure key digital and business skills.

Key Stage 3 (Years 7-8)

There will be a highly aspirational, ‘fast-track’, two-year Key Stage 3, allowing greater time for Key Stage 4 study. Students will broadly follow the National Curriculum subject areas to provide strong foundations in knowledge, understanding and skills; however greater emphasis will be placed upon literacy and communication, particularly written and verbal communication.

All students will study Computer Science and undertake specialist training in Creative Media design software.

Key Stage 4 (Years 9-11)

All students will study a core of English (including Literature), Maths, Science, Business and Sport. Where appropriate, students will follow the full range of English Baccalaureate subjects. In addition, all students will study an ‘umbrella’ programme called ‘Content and Communications’, comprising a complement of recognised qualifications and courses linked to the creative and high tech industries.

Post 16 (Years 12-14)

A wide range of high-quality academic and vocational options will be available to students in the form of a 1, 2 or 3 year programme of study. Wherever possible, students will be encouraged to continue their study of English Language and/or Literature, as well as Level 3 Core Mathematics. The curriculum will also focus in particular on a range of additional specialist areas at Levels 2 and 3, as well as on apprenticeships and internships covering the employment sectors associated with the Stationers. The list below provides a guide to some Post 16 ‘specialist provision’.

  • AS/A Level Graphic Products
  • AS/A Photography
  • AS/A Product Design
  • Level 3 BTEC Creative Media Production
  • Level 3 BTEC Interactive Media Intermediate Apprenticeship (Level 2) in Creative and Digital Media
  • Advanced Apprenticeship (Level 3) in Creative and Digital Media Intermediate Apprenticeship (Level 2) in Social Media and Digital Marketing
  • Advanced Apprenticeship (Level 3) in Social Media and Digital Marketing
  • Intermediate Apprenticeship (Level 2) in Business Administration
  • Advanced Apprenticeship (Level 3) in Business Administration
  • Intermediate Apprenticeship (Level 2) in IT Professionals
  • Advanced Apprenticeship (Level 3) in IT Professionals

A number of apprenticeship lines are suggested above. The focus of delivery will be on inspiring young people to take up high quality careers in the following areas:

  • Digital Marketing: City & Guilds are the leading provider of this new apprenticeship in one of the economy’s strongest growth areas. Through our partners, the Stationers, we have very good links with City &Guilds who are keen to work with us to further shape future programmes.
  • Web development: IT, Software Web and Telecoms Professionals, Web Development Pathway at Level 3.
  • Creative and Digital Media: Content Development Pathway at Level 3.
  • Customer Service / Contact Centre: Customer Service at Level 2 and Contact Centre at Level 3.
  • ICT Technician: IT, Software & Telecoms Professionals, Technician Pathway at Level 3.
  • Business Administration: at Levels 2 and 3